Born in manufacturing

Sensapure’s beginnings as the flavor applications department for a leading sports nutrition contract manufacturer, gives us a unique perspective on flavors and formulation.

Flavor Technology + Application Expertise

Before becoming a stand-alone flavor house in 2017, Sensapure began as the flavor applications department for one of the largest manufacturers of nutritional supplements in the country. Working with leading sports nutrition brands to customize and innovate their products, the Sensapure Flavors team delivered category leading results time and time again.

Today, Sensapure Flavors creates custom flavors for a variety of powerhouse manufacturers and functional food brands. We’re not just talking about creative dry-blending here, this is serious flavor chemistry. Flavor Technology + Applications Experience — that’s Sensapure.

Our client’s products are found at

Why Sensapure?

Sensapure Flavors can provide liquid flavors, extracts, emulsions, and a variety of masking agents to make your product stand out from the competition.

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Our History

When our founder, was growing his nutritional products contract manufacturing business a decade ago, he noticed several things in common to all the flavor suppliers he worked with, none of them good.

Our Facilities

With 40,000 sqft of manufacturing space, four separate research labs, 6 spray dryers, liquid and dry blending capabilities; we can create just about any taste you can imagine.

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Expertise

Master Flavorists, Analytical Chemists, Food Scientists, Flavorists, Beverage Processing Engineers, Sensory Evaluation Technicians.... all here.

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Certifications

Sensapure is an NSR / SQF registered facility, with the full compliment of Kosher, Halal, Organic, and Non-GMO certifications.

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News and Events

Shaking up the industry with new product development concepts,  ingredient innovation, and training events around the country.

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Are you ready to work on your next best-selling product?

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"Our products have some really hard-to-mask active ingredients. We’ve tried several other flavor houses, and Sensapureseems to do a better job with our toughest formulas time and time again."

– Morgan, VP Product Development 

"It Smells Wonderlicious In Here!

—Raegan, Age 3

“Sensapure doesn’t just send us flavors, they invite us over to solve product development challenges we are having. And they solve them.”

– Lindsey, R&D Manager

“I share my ideas, and product requirements; andin just a few days the Sensapure Team turns them into amazing concepts.”

– Mark, Brand Owner

Frequently Asked Questions

Sure, Sensapure is good at lots of things, but what is your best feature?

We specialize in creating functional beverages and products for active lifestyle brands. Of course Sensapure Flavors can provide powdered and liquid flavors, extracts, emulsions, and a wide variety of powerful masking agents designed to make your functional product stand out from the competition. And, if you need any help with the product formulation, active ingredient consultation, beverage processing assistance, etc….  you’ve come to the right place.

What about natural and organic flavors?

With a name like Sensapure, of course we speak natural, and organic, and non-GMO (see our certifications page for the details). We see the trends. We know that customers are demanding great tasting products, flavored with natural and sustainably sourced ingredients. The days when it didn't matter what was written on the ingredients label are over. If you need new flavor profiles with ‘Organic Flavors’ printed proudly on the list of ingredients; you’ve come to the right place. 

You bet. Sensapure prides itself on being on the leading edge of the active lifestyle industry. One of our ongoing strategic initiatives is simply: “Innovation.” What is innovation? Innovation is recognizing that doing things the way they have always been done is the quickest path to irrelevance. At Sensapure, we believe that “New and Improved”products should actually be new and improved. Let’s put our heads together and make new and improved a reality for your product line.

What’s trending in active lifestyle products and flavors?

We thought you’d never ask. Click HERE to see our recent “Trends” article, or Click HERE to order a library of current, on trend flavors for your specific application.

How long does it take to receive sample requests?

Expected Turn Around Times For Sample Requests:
Library Samples: Filled and shipped in 48 hours
Custom Samples: Created and Shipped in 7-10 business days

How many total flavors do you have?

1,500 Flavors and Custom flavors by request. Click Here to see our sample list

What is WONF and What is Type?

WONF and "Type" flavors are both types of natural flavors used in food and beverages, but they differ in how closely they resemble the flavor they're named after:

WONF (With Other Natural Flavors): Contains natural flavoring ingredients derived from the named source (like strawberry), but also includes additional natural flavorings from other sources. This can be done to enhance or intensify the original flavor or create a more complex flavor profile.

Type Flavor (Natural Flavor Type): Uses all-natural ingredients, but none of them come directly from the named flavor (like strawberry type).  These flavors aim to recreate the taste and aroma of the named source using natural ingredients from different sources.

So… exactly how fast can I get custom flavors?

You want to see our LEAD TIME REPORT?
OK… here it is for the last 2 years:
Average lead time for 2023 was 3.7 weeks from order confirmation to shipped flavor.
With over 88% of all orders arriving within the confirmed ship date.
(In my best Scooby Doo villain voice when they pull the mask off,
“And it would have been even higher if it weren’t for those meddling kids back in April!” )

2023

Avg. LT (Weeks)

OTD%

December

3.3

90.4%

November

2.9

94.9%

October

3.9

88.2%

September

3.9

86.0%

August

3.4

94.2%

July

4.1

91.6%

May

3.8

85.6%

April

4.2

68.8%

March

3.3

96.7%

February

3.6

90.5%

January

3.7

88.0%

AVERAGE

3.7

88.7%

2022

Avg. LT (Weeks)

OTD%

December

3.4

95.6%

November

3.1

97.4%

October

3.2

92.5%

September

3.9

94.5%

August

3.4

95.8%

July

4.1

91.2%

May

3.8

84.6%

April

4.2

86.5%

March

3.3

93.5%

February

3.6

86.3%

January

3.7

94.5%

AVERAGE

3.9

92.4%

Download our free
"2024 Flavor Trends"

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